Media9 Digital Media Federation is a registered Self-Regulatory Body under Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, Under the Ministry of Information and Broadcasting, Government of India. SRB for Digital Media Wing, Ministry of Information and Broadcasting, Goverment of India. MIB
Be a Smart. Digital Media Publisher.
The vision of a digitally empowered India has accelerated the growth of digital communication, online journalism, and technology-driven media innovation across the nation. Through initiatives like Digital India, Startup India, and broadband expansion, the Government has empowered millions of citizens with access to information and digital opportunities.
The Digital Media Ethics Code represents a transformative step in creating a transparent, accountable, and future-ready digital media ecosystem in India. By encouraging self-regulation, protecting citizens’ interests, supporting creative freedom, and promoting ethical journalism,
The Digital Media Ethics Code represents a transformative step in creating a transparent, accountable, and future-ready digital media ecosystem in India. By encouraging self-regulation, protecting citizens’ interests, supporting creative freedom, and promoting ethical journalism,
A Self-Regulatory Body (SRB) for the Ministry of Information and Broadcasting (MIB) is an independent organization formed by digital media publishers, OTT platforms, news portals, or broadcasters to ensure ethical standards, responsible content, and compliance with government rules and guidelines.
Digital Media Registration & Recognition
Digital Journalism Standards & Ethics
Compliance with IT Rules, 2021
Training, Awareness & Media Development Programs
Media9 Digital Media Federation aims to create a strong, credible, and future-ready digital media network that empowers publishers and creators while maintaining the highest standards of journalism and public communication.
The Digital Media Ethics Code represents a transformative step in creating a transparent, accountable, and future-ready digital media ecosystem in India. By encouraging self-regulation, protecting citizens’ interests, supporting creative freedom, and promoting ethical journalism, the framework aims to establish India as a global leader in responsible digital media governance.
Honorable Union Minister
Honorable Minister of State
The rapid advancement of science and technology has transformed the media landscape across the world. Along with traditional print and television media, digital media platforms, OTT services, online news portals, web TV channels, podcasts, and social media journalism have emerged as powerful mediums of communication and public engagement.
India has witnessed exponential growth in digital media consumption due to increasing internet penetration, affordable smartphones, and the Digital India initiative. Today, digital platforms are playing a vital role in news dissemination, entertainment, education, public awareness, governance communication, and citizen participation.
However, with the emergence of digital media and OTT platforms, there was a growing need for a structured institutional mechanism to ensure accountability, transparency, ethical journalism, and grievance redressal. While traditional media sectors such as print, television, and cinema already had regulatory or self-regulatory frameworks like the Press Council of India, programme codes, and certification boards, the digital media ecosystem lacked a similar structured mechanism.
To address these concerns, the Government of India introduced the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 under the guidance of the Ministry of Information and Broadcasting. These rules established a progressive and balanced framework for digital news publishers and OTT platforms while preserving freedom of expression and encouraging responsible content publishing.
Media9 Digital Media Federation is committed to strengthening India’s digital media ecosystem by supporting ethical journalism, responsible broadcasting, and self-regulation practices in accordance with the IT Rules, 2021.
The rapid growth of digital journalism, OTT platforms, web channels, and online content creation has transformed the media industry in India. With millions of users consuming digital content every day, there was a strong need for a structured and responsible framework to maintain transparency, accountability, and ethical standards in digital publishing.
The Self-Regulatory Body (SRB) system under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 was introduced under the guidance of the Ministry of Information and Broadcasting to create a balanced and self-regulated digital media ecosystem.
The MIB SRB framework helps digital publishers and OTT platforms follow ethical journalism practices, resolve public grievances, maintain content standards, and protect the interests of citizens while preserving freedom of expression. It also creates a level playing field between digital media and traditional media such as print and television.
Media9 Digital Media Federation is dedicated to supporting and strengthening India’s digital media industry through ethical journalism, professional guidance, and responsible broadcasting practices.
MDMF works as a strong platform for digital news publishers, OTT platforms, web TV channels, online journalists, media creators, and digital broadcasters across India. The organization focuses on promoting media responsibility, legal awareness, grievance support, and compliance with digital media regulations.
The Self-Regulatory Body (SRB) system under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 was introduced under the guidance of the Ministry of Information and Broadcasting to create a balanced and self-regulated digital media ecosystem.
The MIB SRB framework helps digital publishers and OTT platforms follow ethical journalism practices, resolve public grievances, maintain content standards, and protect the interests of citizens while preserving freedom of expression. It also creates a level playing field between digital media and traditional media such as print and television.
A Self-Regulatory Body (SRB) is important for India because it helps maintain ethical standards, transparency, accountability, and responsible content publishing in the rapidly growing digital media sector.
With the rise of digital news portals, OTT platforms, web channels, and social media journalism, there is a need for a balanced system that protects freedom of expression while also addressing public concerns and grievances.
The Self-Regulatory Body helps:
The SRB framework also creates a level playing field between traditional media (Print & TV) and digital media by ensuring similar ethical and professional standards across all platforms.
A strong self-regulatory system supports democracy, strengthens public trust in media, and contributes to a transparent and responsible digital ecosystem for India’s future.
Media9 Digital Media Federation plays an important role in strengthening and supporting India’s digital media ecosystem through ethical journalism, responsible broadcasting, and self-regulation practices.
MDMF works as a professional platform for digital news publishers, OTT platforms, web TV channels, online journalists, content creators, and digital media organizations across India.
The primary role of MDMF is to promote transparency, accountability, responsible journalism, and compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 under the guidance of the Ministry of Information and Broadcasting.
MDMF aims to create a balanced, future-ready, and responsible digital media environment that supports both media freedom and public interest in India.
The grievance redressal system under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 follows a three-tier mechanism designed to ensure transparency, accountability, and timely resolution of complaints related to digital news and OTT content.
At the first level, every digital news publisher or OTT platform must appoint a Grievance Officer.
Citizens can directly submit complaints regarding:
The publisher is required to acknowledge and resolve complaints within a specified time frame.
If the complainant is not satisfied with the publisher’s response, the matter can be escalated to a Self-Regulatory Body (SRB).
The SRB:
The SRB acts independently and helps maintain professional standards in digital media.
The final level is the Oversight Mechanism under the Ministry of Information and Broadcasting.
This level ensures:
The grievance mechanism helps:
The system is based on the principle of self-regulation with minimum government intervention while ensuring public interest and responsible digital publishing.
Media9 Digital Media Federation supports digital publishers by promoting responsible journalism, ethical media practices, and compliance with digital media regulations in India.
MDMF acts as a professional support platform for digital news portals, OTT platforms, web TV channels, online journalists, and independent media organizations. The federation helps publishers operate more transparently, professionally, and responsibly in the digital ecosystem.
MDMF helps publishers understand and follow the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and other applicable digital media guidelines.
The federation encourages responsible reporting, fact-based journalism, transparency, and accountability in digital publishing.
MDMF supports publishers in establishing proper grievance redressal mechanisms and addressing public complaints professionally and effectively.
The organization promotes awareness regarding fake news prevention, content verification, and responsible digital communication.
MDMF conducts workshops, awareness campaigns, and professional training programs for digital journalists, content creators, and publishers.
The federation provides guidance related to OTT content standards, self-regulation practices, and digital broadcasting ethics.
By promoting professional standards and responsible journalism, MDMF helps publishers build public trust and credibility in the digital media sector.
MDMF connects digital publishers, journalists, creators, and media organizations across India to strengthen collaboration and industry growth.
MDMF’s mission is to support a transparent, ethical, innovative, and future-ready digital media ecosystem that protects both media freedom and public interest in India.
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“Professional Guidance for Digital Publishers”
“MDMF provides valuable guidance regarding digital media compliance, IT Rules, and responsible broadcasting practices. Their support has helped many independent digital media organizations work more professionally.”
